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Jeni's Splendid Ice Creams kicked off the opening of their new 12South location last night by holding a public preview party and singing the sweet siren song of free ice cream, for which hungry Nashvillians turned out in droves. Founder Jeni Britton Bauer was on hand for the event, and in true Music City fashion, a live band played to the waiting crowd. Doors officially open for regular business hours today at 11 a.m.
· All Jeni's Splendid Ice Creams Coverage [ENSH]
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