Cracker Barrel Hopes Maple Street Wows Biscuit Lovers More Than Holler & Dash

The Lebanon-based chain of country restaurants Cracker Barrel purchased Maple Street Biscuit Company last week, and the Tennessean reports it will rebrand all outposts of competing fast casual biscuit brand Holler and Dash as such in the coming months.

Fast casual, Florida-based Maple Street Biscuit Company was founded in 2012 by Scott Moore and Gus Evans. There are 28 company-owned and five franchised locations across seven states. Maple Street serves a menu not unlike the one Holler & Dash opened with — heavy on biscuit sandwiches stacked with fried chicken, some gravy-sopped options, waffles, and more.

Cracker Barrel launched the similar fast-casual biscuit brand Holler and Dash in 2016 in Homewood, Alabama — aiming to appeal to more millennials with its quick, counter service biscuits and beignets. Brentwood and 8th Avenue South locations brought the concept to Nashville in 2017 — both will transform to the new name in the coming months. The small Southeastern chain (now 7 restaurants) recently did a menu overhaul, going from a selection of preset biscuits to a Chipotle-esque “build your own bowl” route.

• Cracker Barrel plans to scrap Holler & Dash after buying biscuit chain [TENNESSEAN]
• Holler & Dash Is Cracker Barrel for Millennials [EATER]