Manhattan-based Liquor Lab is setting up shop in Nashville soon — adding an interactive cocktail experience, speakeasy, cocktail-centric retail, and event space to downtown.
Liquor Lab was created by Owen Meyer — a West Point graduate who saw a need for an integrated social-mixology experience. VP Jeff Helion joined the team after working for several liquor brands, specializing in large-scale events and national tours.
Their mission is to serve and educate communities on all things cocktail. The first location opened in NY a year and a half ago, providing interactive beer, , spirits, and cocktail classes to the public. Attendees learn about recipe history and preparation while being led by a professional step-by-step on how to shake, stir, and sip their own cocktails.
To attend a cocktail class or event, tickets online from $50-$99. Liquor Lab is opening to the public on July 19 with two themed classes — one centered around tacos and tequila (featuring pairings from Mas Tacos), and one focused on bourbon and barbecue (cue Peg Leg Porker).
Nashville’s exclusive ticketed speakeasy will feature theme nights with big-name music acts and drinks and decor to match. Guests gain to the speakeasy after attending classes or events. The Nashville Liquor Lab’s speakeasy is the first bar in the world to have a 360-degree immersive video experience, created by Sony Pictures Entertainment, creating visual and audio experiences to match the night’s theme.
Liquor Lab Nashville is located downtown on 2nd Avenue N, and starting July 19 will be open Monday through Saturday, 11 a.m. to 10:30 p.m., and Sunday from 11 a.m. to 7 p.m.
Liquor Lab Nashville [Official Site]