clock menu more-arrow no yes mobile
A central, illuminated rose gold mirrored bar is ringed with light purple velvet barstools.

Filed under:

Look Inside Music Row ‘Speakeasy’ the Late Great, Now Open to the Masses

The semi-private lounge catering to Nashville’s music industry was designed by Johnny Cash’s granddaughter

The rose gold bar at the Late Great.
| The Late Great

A Music Row cocktail lounge modeled after the artist haven “B-rooms” of old-school recording studios is throwing open its doors to the public, a little more than a year after launching as a private members club catering to Nashville’s music industry.

The Late Great, located in the Virgin Hotels Nashville and named after the 1972 Townes Van Zandt album, opened in May 2021 as a speakeasy (complete with unmarked entry and private liquor lockers) that aimed to lure in visiting and local artists. Designed by Hannah Crowell, Johnny Cash’s granddaughter and the daughter of Rosanne Cash and Rodney Crowell, it pays homage to icons from that era of country music and Americana — think Dolly Parton, Loretta Lynn, Willie Nelson, and of course, Cash. Crowell wanted the Late Great to be “a sort of time capsule” for country music through 1979, at which point the genre began to “undergo significant changes,” a press release says. The lounge is outfitted with a Meyer sound system designed to Led Zeppelin-level specifications, apparently, and is strewn with musical instruments to encourage jam sessions (though we’re assuming these are invite-only).

As of early September, groups of up to four non-members can make reservations, which come with a sampler of cocktails and bites; drinks with names like the Coal Miner’s Daughter, Boy Named Sue, and Time of the Preacher, made with bourbon, rum, Amara, sage, and smoke — served with a lit “joint,” a la Willie Nelson. For now, reservations are available on Wednesday and Thursday evenings only and run $82 per person. Check out the Late Great’s dramatic, country music-themed interior below.

The entrance hallway to the Late Great, with Nashville Toile wallpaper designed by Crowell + Co. and produced by Flavor Paper.
The Late Great
The Late Great entrance hallway.
The Late Great
The entrance opens to a rose gold mirrored bar with custom brass and velvet barstools.
The Late Great
The bar at the Late Great.
The Late Great
The Late Great
A portrait of Johnny Cash taken by photographer Marty Stuart.
The Late Great
The sitting room in the Late Great.
The Late Great
The Late Great
The Late Great
The Late Great.
The Late Great
The Late Great
The Late Great

Virgin Hotels Nashville

1 Music Square West, , TN 37203 (615) 667-8000 Visit Website